BMW, Mercedes-Benz, Porsche, Hummer and GMC Have Previously Sold Bicycles
The Cadillac brand name has landed itself on some interesting products in the last few decades. Whether on the engine bay of a '70s diesel-powered clunker, a leather-lined Cavalier (Cimarron), or perhaps the least expected sport utility vehicles, the gilded crest has traveled far and wide through the automotive world. Yet, Cadillac's latest 'break through' might not even be on four wheels, as the brand has announced that it will be introducing an entirely new lineup... of bicycles!
Aside from this summer's Employee Pricing discount, the Cadillac Bicycle is the General's latest marketing scheme to help bring the Caddy name to the next level. The bikes are not designed or built by GM; a deal was struck with Kent International Inc., one of the industry's largest bicycle producers, to create a lineup of high and mid-range bicycles to carry the prestigious Cadillac name.
In addition to extending its product range, Cadillac's internal research and marketing departments suggested that the bicycles will help the brand attract younger buyers. The first major move, in the automotive segment that is, came from the introduction of the midsized rear-wheel drive CTS sedan in 2002, which helped usher in Cadillac's edgy Art & Science styling theme. In the course of just three and a half years the brand has reduced the average age of its buyers from the mid- to high-50s to mid- to
high-40s. Caddy hopes that by associating its nameplate with high-performance bicycles, it will attract younger, trendier buyers.
Starting this summer, the Cadillac Bicycle range will incorporate four models that span from heavy duty mountain bikes to daily use commuters, to time-trial race performance: the All-Mountain series, the All-Road series, the Adventure series and a limited edition Road series. Like the vehicles that also bear the Cadillac name, the bicycles offer top-tier design and technology, including internal rear gear hubs, disc brakes, full box-body frames, front and rear frame suspension and carbon fibre and aluminum construction.
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| The Cadillac Bicycle is the General's latest marketing scheme. (Photo: General Motors of Canada) |
Aside from this summer's Employee Pricing discount, the Cadillac Bicycle is the General's latest marketing scheme to help bring the Caddy name to the next level. The bikes are not designed or built by GM; a deal was struck with Kent International Inc., one of the industry's largest bicycle producers, to create a lineup of high and mid-range bicycles to carry the prestigious Cadillac name.
In addition to extending its product range, Cadillac's internal research and marketing departments suggested that the bicycles will help the brand attract younger buyers. The first major move, in the automotive segment that is, came from the introduction of the midsized rear-wheel drive CTS sedan in 2002, which helped usher in Cadillac's edgy Art & Science styling theme. In the course of just three and a half years the brand has reduced the average age of its buyers from the mid- to high-50s to mid- to
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| The Cadillac Bicycle range will incorporate four models that span from heavy duty mountain bikes to daily use commuters, to time-trial race performance. (Photo: General Motors of Canada) |
Starting this summer, the Cadillac Bicycle range will incorporate four models that span from heavy duty mountain bikes to daily use commuters, to time-trial race performance: the All-Mountain series, the All-Road series, the Adventure series and a limited edition Road series. Like the vehicles that also bear the Cadillac name, the bicycles offer top-tier design and technology, including internal rear gear hubs, disc brakes, full box-body frames, front and rear frame suspension and carbon fibre and aluminum construction.