Buy with your head, not your guts
Could you imagine if every driver stuck in rush-hour traffic in downtown Toronto or Montreal suddenly decided to shut their engines instead of idling unnecessarily? We're talking about thousands and thousands of cars and trucks that would produce virtually no carbon dioxide or other greenhouse gas emissions. At the same time, noise pollution would stop being a problem. You think this is far-fetched? Well, no! This scenario could very well present itself by 2020.
