2004 Hyundai Centennial Overview
Hyundai is an automaker on the move. Not only is its own brand succeeding in almost all market segments, it has recently purchased Kia and is restructuring its model lineup to compliment Hyundai cars and SUVs. Much like Volkswagen has been moving the VW brand upmarket with its extremely high perceived quality interiors and top-tier features in all models, plus high-end Touareg and Phaeton models, Hyundai could do likewise by making Kia the entry-level brand and its cars the more established models to gravitate to while on the upwardly mobile ladder.
