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IndyCar: Verizon becomes IndyCar series' new title sponsor (+video)

From IndyCar

Bosses of IndyCar announced Friday a multi-year entitlement agreement with Verizon that will see North America's premier open-wheel racing championship named the Verizon IndyCar Series.

INDYCAR and Verizon will engage in a multi-dimensional partnership linking sports, entertainment and technology beginning at the Firestone Grand Prix of St. Petersburg, which kicks off the 18-race season March 30.

The collaboration includes significant network coverage upgrades to the Indianapolis Motor Speedway as part of its Project 100; short- and long-term technology enhancements to INDYCAR Race Control; the addition of pit lane monitors and enhancing connectivity for spectators at each domestic race venue.

Verizon will also deploy its LTE Multicast solution at racetracks in the future, complementing the Verizon INDYCAR 14 app and indycar.com, the official website of INDYCAR. This emerging technology delivers rich multi-faceted multimedia content to multiple devices at once rather than sending it in a separate stream to each user.