"We are thrilled to have the participation of some of the finest directors, writers and actors involved in this new venture," offered Steve Golin, chairman of Anonymous. "For its part as underwriter, BMW has always stood at the forefront of innovation and quality, and this filmed entertainment project continues that tradition. These films are going to shake up the industry."
"We aligned ourselves with this watershed venture because it is a synergistic effort that both crosses and pushes boundaries," said Tom Purves, President of BMW North America, LLC. "As such, it represents perfectly the spirit of BMW and BMW drivers."
"BMW is synonymous with thrills, excellence, and technological innovation," Purves added. "These entertainment-driven films, directed by the top talent in the field, are the perfect showcase to underscore the excitement and uniqueness of the BMW experience."
For details of premiere dates on subsequent films in the series, please log on to bmwfilms.com.