According to Callum, "The exterior of the R-Coupe looks engineered, not merely styled. Its integrity comes from strong, geometric forms such as the tubular fuselage — recalling that of the Jaguar E-Type."
Callum promises that, "While Jaguar has no plans to produce the R-Coupe, themes and ideas embodied in its design will find their way into our future production cars."
Callum says the R-Coupe's "proportions suggest power and movement, reminiscent of classic Jaguars. Equally fundamental to the character of a true Jaguar is the car's stance — the relationship between the road, the wheels and the body. The way the R-Coupe's cabin tucks down between the massive wheels conveys an appropriate impression of latent power."
To the uninitiated, Callum explains that the "flowing lines over the structured forms — together with clean and simple surfaces — contribute to the car's powerful, muscular presence."
Callums says the R-Coupe's design detail is restrained and calculated to deliver a sense of movement. "The side window trim subtly widens as it runs back, while the flowing waistline carries the eye along the length of the car — another Jaguar hallmark re-interpreted for the R-Coupe."
Other re-interpreted hallmarks can be found inside the concept car, though Julian Thomson, the chief designer of Jag's advance studio says the "abundant wood and leather are used in novel ways and help create a highly tactile interior."