WILLYS2 CONCEPT EXPANDS GO-ANYWHERE, DO-ANYTHING ATTITUDE OF JEEP® BRAND
Continuing the momentum of its award-winning Jeep® Willys concept vehicle, the Chrysler Group design team today presented its first Tokyo Motor Show world premiere design study: the radical Jeep Willys2 concept.
"Willys2 embodies the Jeep brand's core values of fun, freedom and legendary capability, generating interest from the young and young at heart," said Jordan Meadows, Product Designer at Chrysler Group's Pacifica Advanced Design Center in Carlsbad, Calif.
As executed in the Jeep Willys concept which won the Gold Award in the 2001 Industrial Design Excellence Competition sponsored by Business Week magazine and the Industrial Design Society of America Willys2 also was designed with an unsurpassed amount of imagination and adventure.
The ultra-modern interpretation of trademark Jeep design cues, including the seven-slot grille and trapezoidal wheel arches, makes Willys2 stand out at any auto show. The vehicle is finished in Action Green metallic paint.
Yet with this newest concept, the Jeep brand continues to develop products reflecting true Jeep values. A combination of honest heritage and modern technology, Willys2 sports a high-tech machined appearance while still evocative of its World War II ancestor, the Willys MB, a vehicle that quickly earned a reputation as an American hero. Although a concept vehicle with no imminent production plans, Jeep Willys2 embraces its past while looking forward toward its global future.