MISSISSAUGA, ON — It was just over ten months ago that Kia broke the 1000 car month barrier, and now they have done it again, breaking their own monthly sales record, selling 2024 vehicles for the month of March. This brings Kia's year to date sales to 4777 units, an increase of 3409 units over the same period in 2000.
Leading the way in sales is the Rio sub compact sedan, having sold 903 units for the month of March. The Rio offers style, versatility and quality in a value packed price. Joining the successful 4-door Rio sedan later this spring will be the sporty new 5-door hatchback Rio RX-V. The Sephia and Sportage continue to be strong in their class, selling 403 and 612 units respectively, representing a 16% increase for the Sephia and 61% increase for the Sportage. With the debut of a new advertising campaign for the just launched Magentis mid-size sedan, interest in this vehicle was high in its first full month of sales.
Kia's success can partly be attributed to its strong dealer network. Kia now has a strong presence in every market from coast to coast. Also adding to their increasing success is the introduction of two new vehicles over the past six months; the Rio and Magentis which help broaden the Kia vehicle line up into new segments. With the addition of four new vehicles over the next 5 months, including the Sedona mini-van, Kia will have a vehicle to meet almost every need.
Kia Canada Inc, a subsidiary of Kia Motors Corp (KMC) sells and distributes its Sportage 4x4 Sport Utility, Sephia compact sedan, Rio sub- compact sedan and Magentis mid-size luxury sedan through 121 dealers nationally.