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Kia Sorento is MVP of new football-inspired ads (video)

The new 2017 Kia Sorento stars alongside NFL legends Bo Jackson and Brian Bosworth in two funny commercials promoting the midsize SUV.

This latest advertising campaign debuted online last Thursday and on live television yesterday, marking Kia’s third consecutive season with NBC’s “Sunday Night Football.”

Fans of the classic “Tecmo Bowl” video game will be excited. Blending live action footage with signature 8-bit graphics and sound effects, the clips put the 2017 Kia Sorento in the centre of the action, showcasing its extensive list of standard and available driver assistance and infotainment features such as Forward Collision Warning and Autonomous Emergency Braking, an intelligent and fully active all-wheel drive system, plus the latest generation of Kia’s voice-activated UVO infotainment and telematics system with Android Auto and Apple CarPlay compatibility.