Lamborghini’s headquarters in Sant’Agata Bolognese, Italy now feature a brand new Ad Personam Studio allowing customers to personalize their latest acquisition.
At every step of the process a Lamborghini specialist will help them select the various options and features, from exterior colour to interior trim and materials.
Before that, however, future owners will have the opportunity to tour the assembly plant and get some ideas for customization by looking at a number of Huracán and Aventador models. In the Ad Personam Studio, all sorts of leathers, paints, materials, seats, and wheels are showcased, and a virtual configurator is available for simulations. A lounge section also enables customers to marvel at their creation from every angle.
The possibilities are almost endless, so your next Lamborghini could very well be one of a kind.