Korean tire manufacturer Hankook has announced the launch of a new global tire brand called Laufenn which is aimed at consumers from various lifestyles and needs who seek value, quality, and style.
“Laufenn will provide a new perspective on tires to our global customers,” said Mr. Seung Hwa Suh, Vice Chairman and CEO of Hankook. “It will grow as a sustainable brand with our strategic efforts to meet the diverse needs of consumers in each market. We will continue to invest and make Laufenn a global player providing the most practical values sought out by consumers.”
Following its domestic launch, Laufenn will subsequently be available in select markets across North America, Latin America, and Asia-Pacific early next year. The brand will expand to other regions including Europe in the coming years.