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Laufenn, a new tire brand from Hankook

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Korean tire manufacturer Hankook has announced the launch of a new global tire brand called Laufenn which is aimed at consumers from various lifestyles and needs who seek value, quality, and style.

“Laufenn will provide a new perspective on tires to our global customers,” said Mr. Seung Hwa Suh, Vice Chairman and CEO of Hankook. “It will grow as a sustainable brand with our strategic efforts to meet the diverse needs of consumers in each market. We will continue to invest and make Laufenn a global player providing the most practical values sought out by consumers.”

Following its domestic launch, Laufenn will subsequently be available in select markets across North America, Latin America, and Asia-Pacific early next year. The brand will expand to other regions including Europe in the coming years.

Source: Hankook