Lexus says that it's hard to catch luxury and performance car enthusiasts sitting still these days--so they're innovating to give interested shoppers the information they want on the go.
Toyota's high-end division will team up with Sympatico MSN to introduce an interactive new site where busy Canadians can connect with information on the striking and powerful IS F performance sedan wherever they are. All that's needed is a web-ready mobile phone or similar portable device.
Once logged on, users can access a dealer directory, videos, downloads, guest services or even email information about the car to a friend. The mobile site will also allow users to build and price their own IS F by configuring their favorite colors and options.
"Consumer research indicates that more than 75 per cent of Canadian households have access to a wireless phone with internet access. The IS F combines passion, luxury and world's first advanced technology in a performance sports sedan. It brings a new level of excitement and advanced experience to the Lexus brand, so it will be the focus of our engagement with Canadians through mobile media," said Tony Wearing, Managing Director of Lexus in Canada. "We will be able to bring Lexus to mobile users and become the first automotive manufacturer in Canada to participate in a research lab connecting Canadians to Lexus from their mobile devices."
The mobile site will be promoted during a month-long online marketing campaign that's expected to generate over a million impressions of the vehicle.
photo:Lexus
 |
Toyota's high-end division will team up with Sympatico MSN to introduce an interactive new site where busy Canadians can connect with information on the striking and powerful IS F performance sedan wherever they are. All that's needed is a web-ready mobile phone or similar portable device.
 |
Once logged on, users can access a dealer directory, videos, downloads, guest services or even email information about the car to a friend. The mobile site will also allow users to build and price their own IS F by configuring their favorite colors and options.
"Consumer research indicates that more than 75 per cent of Canadian households have access to a wireless phone with internet access. The IS F combines passion, luxury and world's first advanced technology in a performance sports sedan. It brings a new level of excitement and advanced experience to the Lexus brand, so it will be the focus of our engagement with Canadians through mobile media," said Tony Wearing, Managing Director of Lexus in Canada. "We will be able to bring Lexus to mobile users and become the first automotive manufacturer in Canada to participate in a research lab connecting Canadians to Lexus from their mobile devices."
The mobile site will be promoted during a month-long online marketing campaign that's expected to generate over a million impressions of the vehicle.
photo:Lexus