"They truly symbolise driving pleasure. They forge a link to racing with their cutouts for the knuckles and their perforated leather structure. At the same time, the design is a time-honoured classic - but with a glint in the eye," says Anders Sachs.
The aim of the collection was for the various products to be able to be used by owners of the all-new Volvo S60 - and of course by other customers too - when they dash off on a weekend trip to Paris, London or some other exciting destination.
"Being able to project one's image is becoming increasingly important. The collection can be seen in this light too. With it, we are generating additional scope for our customers to express their personalities," adds Anders Sachs.
Alongside the nail polish and driving gloves there are items such as attractive sunglasses, an exclusive weekend bag made of leather, an iPhone case and a key-fob.
"Today we are weaving together a new way of launching a new car model with associated merchandise in a well-rounded package. And for the first time ever, we are including these products in our car brochures," says Yvonne Hall Tobiasson.
The Volvo S60 Merchandise Collection is available at Volvo's dealers or via the online shop at www.volvocars.com/collection
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| iPhone case, S60 merchandise collection (photo: Volvo) |
The aim of the collection was for the various products to be able to be used by owners of the all-new Volvo S60 - and of course by other customers too - when they dash off on a weekend trip to Paris, London or some other exciting destination.
"Being able to project one's image is becoming increasingly important. The collection can be seen in this light too. With it, we are generating additional scope for our customers to express their personalities," adds Anders Sachs.
Alongside the nail polish and driving gloves there are items such as attractive sunglasses, an exclusive weekend bag made of leather, an iPhone case and a key-fob.
"Today we are weaving together a new way of launching a new car model with associated merchandise in a well-rounded package. And for the first time ever, we are including these products in our car brochures," says Yvonne Hall Tobiasson.
The Volvo S60 Merchandise Collection is available at Volvo's dealers or via the online shop at www.volvocars.com/collection
 |
| Sunglasses, S60 merchandise collection (photo: Volvo) |