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Maybach Initiates Unorthodox Retail Method

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Khatir Soltani

Maybach 62 Offers the Most Luxurious Rear Passenger Compartment Available

Maybach is planning a different sort of retail experience for its elite clientele, where the traditional dealership won't be necessary. Mercedes-Benz S-Class owners, along with all interested parties who want to move up to the ultra-premium brand, will be handed over to Mercedes-Benz Canada Inc.'s National Training Manager Andrew Lebret, who will offer them the kind of personal service deserving of the exclusive luxury marque.

After an absence of more than 60 years, the Maybach brand is ready to take on the likes of Rolls-Royce and Bentley. (Photo: DaimlerChrysler)

In case you haven't yet heard about DaimlerChrysler AG's new brand, Maybach is the German-American automaker's answer to BMW AG's Rolls-Royce and Volkswagen AG's Bentley.

The Maybach brand has an impressively long history, dating back to the early part of the last century when it was considered among the best available. (Photo: DaimlerChrysler)

But the name, known only to automotive historians and die-hard classic car buffs prior to the new models being announced, isn't just something DC's marketing staff dreamed up. Maybach actually dates back to just after the turn of the previous century. The brand is a wonderful tie-in with Mercedes-Benz as previous to forming his own cars the founder, Wilhelm Maybach, designed the first Mercedes. During the 1920s and 1930s the cars that wore the Maybach insignia were revered around the world as among the best available.

Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada