LIVONIA, Mich. — McLaren Performance Technologies announced that it has launched an all new corporate website: mclarenperformance.com.
"As a company that lives and thrives in the fast lane, revving up the McLaren Performance Technologies website is fundamental as we prepare to accelerate ahead," said Steven Rossi, president and chief executive officer. "In addition, being true to our 30 year heritage as the original engine development company for Bruce McLaren Motor Racing, we took the opportunity to inject a little orange into the site," Rossi continued, referencing the company's past involvement with multiple Can-Am and Indy 500 wins. A pale orange, or papaya color scheme was historically a McLaren signature in North American racing.
Users of the firm's previous sites, mclarenengines.com and mclarentraction.com will now be redirected to mclarenperformance.com. The new website features a dynamic home page, and such features as a company overview, a summary of services, latest news developments, an investor relations area along with links and contacts.
McLaren Performance Technologies developed its new corporate website in partnership with the Brandware Group, a marketing services firm with offices in metro Atlanta, New York and Cleveland. Brandware has strong roots in the automotive and technology sector, and specializes in building brand awareness and sales for performance-minded organizations.