Mercedes-Benz is collaborating with the Frasers Hospitality Group to allow visitors to Kensington in London to book six serviced apartments from November. A further nine apartments will follow at the beginning of next year in Singapore.
Inspired by the interiors of the company's current luxury car range, the team at Mercedes-Benz Style designed the 50-100m² apartments together with experts in hospitality décor, marrying style and comfort. These design partners have come up with individual pieces within the living area such as the bespoke, sparkling ‘S-shaped’ Swarovski crystal chandelier above the dining table and the Burmester surround sound system.
Meanwhile, the sculptural ‘Black Magic Wall’, reminiscent of the feature lines of a car, is a media wall with an integrated smart TV allowing occupants of the apartments to go online at any time and use the Mercedes me smart TV app where guests can discover the world of Mercedes-Benz and its products and services. Other apps designed by partners and transport providers will be available depending on what is on offer at the location.
What’s the rent? This information will be announced at a later date.