A string of DNA acts as a blueprint for humankind - responsible for physical attributes, behavioural differences, personalities and growth. This genetic code, made up of molecules, genomes and cells makes us who we are and each is distinctive. From the colour of your eyes straight to the strange kink in your little toe, your DNA is responsible for, well, you.
Now, what would you say if I told you there was a car out there that could be a direct reflection of your uniqueness - a mini genetic reincarnation, so to speak? Hard to fathom, I know, but just imagine driving a vehicle that is you.
Herein lies the nature behind the 2007 MINI Coopers - bred to be yours alone and unique in every sense of the word. There are enough custom option combinations for the MINI Coopers that five years worth of manufacturing will not see duplication in models. Pretty impressive statistics; genetics eat your heart out.
Visiting Montreal this past Thursday evening, April 12th, hosted by the Societe Des Arts Technologiques in the heart of downtown, the MINI DNA Launch Party introduced the world to the, slightly, bigger and better 2007 MINI Cooper models but, in a very interesting way.
Showcased as if on display in an art gallery, the MINI Coopers were gallantly presented to the public placed along a road map of activities, interactive stops and artistic expressions. Nestled amongst the already aesthetically pleasing lines of the MINI were actual artistic masterpieces created by artists inspired by the nature and soul of the MINI Cooper. Three such artists were given the chance to create their magic using MINI roof canvas'; Bernice Lum, Julia Deakin and Christopher Hutsul. Lum, a MINI owner, already sports her artwork on the roof of her ride, proudly creating a vehicle that is ultimately an extension of her and her personality. Also, graphic artist Alexis Victor showcased her talents, creating an abstract painting live on site that truly embodied the MINIs spur-of-the-moment spirit.
From MINI owners to enthusiasts and everyone in between, the MINI DNA Launch Party had something for all. Music, drinks and food were in constant flow as the MINI staff made sure all attendees were fully involved in the experience that is MINI. And if that wasn't enough, sitting down with a Palm Reader for a Personality Test was sure to complete the evening's experience. The Reader even recommends the right MINI for you at the end of the session - what more could you ask for?
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Now, what would you say if I told you there was a car out there that could be a direct reflection of your uniqueness - a mini genetic reincarnation, so to speak? Hard to fathom, I know, but just imagine driving a vehicle that is you.
Herein lies the nature behind the 2007 MINI Coopers - bred to be yours alone and unique in every sense of the word. There are enough custom option combinations for the MINI Coopers that five years worth of manufacturing will not see duplication in models. Pretty impressive statistics; genetics eat your heart out.
Visiting Montreal this past Thursday evening, April 12th, hosted by the Societe Des Arts Technologiques in the heart of downtown, the MINI DNA Launch Party introduced the world to the, slightly, bigger and better 2007 MINI Cooper models but, in a very interesting way.
Showcased as if on display in an art gallery, the MINI Coopers were gallantly presented to the public placed along a road map of activities, interactive stops and artistic expressions. Nestled amongst the already aesthetically pleasing lines of the MINI were actual artistic masterpieces created by artists inspired by the nature and soul of the MINI Cooper. Three such artists were given the chance to create their magic using MINI roof canvas'; Bernice Lum, Julia Deakin and Christopher Hutsul. Lum, a MINI owner, already sports her artwork on the roof of her ride, proudly creating a vehicle that is ultimately an extension of her and her personality. Also, graphic artist Alexis Victor showcased her talents, creating an abstract painting live on site that truly embodied the MINIs spur-of-the-moment spirit.
From MINI owners to enthusiasts and everyone in between, the MINI DNA Launch Party had something for all. Music, drinks and food were in constant flow as the MINI staff made sure all attendees were fully involved in the experience that is MINI. And if that wasn't enough, sitting down with a Palm Reader for a Personality Test was sure to complete the evening's experience. The Reader even recommends the right MINI for you at the end of the session - what more could you ask for?
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