Unless you're a total dork or nothing short of uncool, you like the MINI brand. The MINI brands wants to be liked and they knew that for that to continue, they needed to broaden their appeal. They have.
In less than a decade, MINI has reacquainted us with the Cooper, introduced us to the Clubman, then to the Countryman and soon, to the Paceman. Consumers have noticed and have bought.
MINI USA is happy to report that their sales numbers were up by a whopping 68% last month compared to April 2010.
They attribute their new-found success on the increasingly expensive gallon of gas and the new Countryman which perfectly blends wagon/SUV/CUV DNA into something very attractive.
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| MINI Cooper S Countryman (Photo: Matthieu Lambert/Auto123.com) |
In less than a decade, MINI has reacquainted us with the Cooper, introduced us to the Clubman, then to the Countryman and soon, to the Paceman. Consumers have noticed and have bought.
MINI USA is happy to report that their sales numbers were up by a whopping 68% last month compared to April 2010.
They attribute their new-found success on the increasingly expensive gallon of gas and the new Countryman which perfectly blends wagon/SUV/CUV DNA into something very attractive.