"For any major auto company like Mitsubishi Motors, the Canadian market is an important place to do business. Canada has a world-class retail dealer environment and a growing population of savvy consumers," added Gagnon.
Mitsubishi Motor Sales of Canada plans to sell and distribute the same models sold in the United States (eight models in 2003).
In 2002, Mitsubishi Motors product line will also include an all-new compact to be unveiled at the New York Auto Show in April 2001, and an exciting new sport-utility vehicle based on the ASX concept car Mitsubishi Motors showed at the 2001 North American International Auto Show in Detroit.
Randy Sears is being appointed senior vice president and general manager of Canadian operations. Sears will be responsible for establishing Mitsubishi Motors in the Canadian marketplace. Currently, Sears is MMSA's regional director for the North Central region. Sears' career includes 20 years with General Motors of Canada Ltd. and two years as general manager for Saturn, Saab, Isuzu of Victoria Ltd., located in Victoria, British Columbia.
"We will offer Canadian consumers value through competitive pricing, as well as quality, reliability and style. We're confident the Mitsubishi Motors brand will connect with Canadian consumers just as it has with consumers in the United States," said Sears.