Mitsubishi Targeting Eastern Europe and Middle East with U.S.-Made Galant

Sporty Galant Should Fit Well in European and Middle Eastern Markets

Mitsubishi's Galant, the best kept secret in the midsize segment, looks to be searching elsewhere to find new customers, with

Mitsubishi Motors North America plans to export the Galant to Eastern Europe as well as the Middle East. (Photo: Trevor Hofmann, Canadian Auto Press)

the North American market too much in love with Accords and Camrys to take notice.

According to an Automotive News report, Mitsubishi Motors North America (MMNA) plans to export its midsize entry to Eastern Europe as well as the Middle East beginning in model year 2006.

"There's a definite interest in Eastern Europe and the Gulf states," commented Rich Gilligan, who took over as CEO of MMNA after his predecessor Finbarr O'Neill's recent resignation.

The Galant, one of the most sporting midsize models available in North America, should fit in well in Europe being that most cars sold there are biased with driving dynamics in mind. Being that European vehicles

The Galant will be seen as a large car in Europe, and a large midsize in the Middle East where American-sedans are prevalent. (Photo: Trevor Hofmann, Canadian Auto Press)

have long been sold in the Middle East, the market should be strong for the Galant as well.

The Galant will be seen as a large car in Europe, and a large midsize in the Middle Eastern countries where American-built sedans and sport utility vehicles are available. Its optional 230-horsepower V6 with 250 lb-ft of torque will give the Galant an advantage over is entry-level European competition.

Mitsubishi has gained a lot of credibility for its involvement in the FIA sanctioned World Rally Championship, the preeminent motorsport series in both markets next to Formula 1.