The cut of 1,200 workers will reduce the plant's employees to 1,950, a significant reduction in the 3,150 individuals that are currently working at the facility.
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| While currently on shaky ground, the Mitsubishi name carries strong equity, with easily identifiable model names such as Lancer, Galant, Montero and EVO (2005 EVO 8 MR shown). (Photo: Mitsubishi Motors North America) |
"We are very saddened to reduce our plant staffing because of this adjustment. This was a very difficult decision, but we believe it is necessary for the long-term success of the company," stated Rich Gilligan, president and COO, MMNA Manufacturing Division. "We have some of the finest employees in the industry, who are producing award-winning quality vehicles, and we have one of the most flexible and highly productive automotive plants in the country. This adjustment will help position Mitsubishi Motors more strategically for the future."
While plant closures and staff reductions make the Japanese automaker appear on shaky ground, it's exactly what is needed if it is to once again return to profitability. As a brand, the Mitsubishi name carries strong equity, with easily identifiable model names such as Lancer, Galant, Montero and EVO. The automaker's new models, such as Outlander and Endeavor have joined the more established brands to garner positive reviews from the automotive press, which is a great deal more to build upon than some automakers facing problems in today's unstable market.