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More white cars thanks to Apple

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Khatir Soltani
Silver has been the most popular car colour in North America over the past decade or so, but white is now making a case for that distinction – and it's all thanks to the late Steve Jobs.

Say what?

''Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom. Apple made white valuable,'' claims Sandy McGill, BMW Designworks’ lead designer in colour, materials and finish.

Hopefully Apple won't sue automakers for using white on their models...

Source: Cult of Mac

2012 BMW M5 front view
Photo: Sébastien D'Amour


Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada