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NASCAR: Kyle Busch to stay in No. 18 M&M's Toyota

From nascar.com

Mars announced Wednesday that it has signed multi-year deals to continue its winning partnership with Joe Gibbs Racing and NASCAR.

Kyle Busch will stay in the iconic No. 18 M&M's Toyota Camry, which he has piloted to 20 wins since he and the sponsor joined JGR in 2008.

As a team sponsor and the Official Chocolate of NASCAR, Mars has seen a 4-to-1 return on its investment in the sport, according to a 2012 study.

Beginning in 1990 as a team sponsor, the company's investment has grown to primary sponsorship on Ernie Irvan's No. 36 car in 1999 and official partner status with NASCAR in 2006.