Mars announced Wednesday that it has signed multi-year deals to continue its winning partnership with Joe Gibbs Racing and NASCAR.
Kyle Busch will stay in the iconic No. 18 M&M's Toyota Camry, which he has piloted to 20 wins since he and the sponsor joined JGR in 2008.
As a team sponsor and the Official Chocolate of NASCAR, Mars has seen a 4-to-1 return on its investment in the sport, according to a 2012 study.
Beginning in 1990 as a team sponsor, the company's investment has grown to primary sponsorship on Ernie Irvan's No. 36 car in 1999 and official partner status with NASCAR in 2006.