Simply put, when you're advertising to today's younger demographics, traditional advertising means just don't generally cut it.
Enter Channel M- one of the world's leaders in unconventional marketing
which reaches millions of people per day through its network of entertainment, lifestyle and retail venues. Companies looking for a different approach to sell their products often use Channel M's services- involving reaching customers through sports bars, video arcades, minor league baseball and more.
It's the kind of marketing that falls perfectly in line with a very different sort of hot-hatch from an un-conventional Japanese carmaker.
The Mazdaspeed 3 is a 263 horsepower, turbocharged, lightweight hatchback that is currently on sale and will be integrated into part of a nationwide pre-sale campaign for the latest Need for Speed game (Need for Speed Carbon) that goes on sale November 1st. The campaign from Channel
M will include heavy in-game exposure, as well as the chance to win a Mazdaspeed through EB Games- a popular electronic gaming retailer.
David Teichner, CEO for Channel M said "Never has a campaign featured so many consumer touch points as this one. With significant in-game placement, in-store media, sweepstakes, cars in malls, tournaments in malls and a final event in Vegas, this is the most comprehensive videogame integration campaign yet created."
Enter Channel M- one of the world's leaders in unconventional marketing
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| Photo: Electronic Arts |
It's the kind of marketing that falls perfectly in line with a very different sort of hot-hatch from an un-conventional Japanese carmaker.
The Mazdaspeed 3 is a 263 horsepower, turbocharged, lightweight hatchback that is currently on sale and will be integrated into part of a nationwide pre-sale campaign for the latest Need for Speed game (Need for Speed Carbon) that goes on sale November 1st. The campaign from Channel
 |
| Photo: Electronic Arts |
David Teichner, CEO for Channel M said "Never has a campaign featured so many consumer touch points as this one. With significant in-game placement, in-store media, sweepstakes, cars in malls, tournaments in malls and a final event in Vegas, this is the most comprehensive videogame integration campaign yet created."