How's that for a model launch: Mercedes-Benz yesterday had the all-new S-Class flown in directly from its birthplace in Stuttgart for its world premiere at Airbus in Finkenwerder on board an Airbus A300-600 DHL cargo plane. Around 750 international guests from the worlds of politics, industry and media attended the event.
"Rather than being about safety or aesthetics, power or efficiency, comfort or dynamism, our aspirations were 'the best or nothing' in every respect. No other car stands for the Mercedes-Benz brand promise more than the S-Class," said Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars.
From the ENERGIZING massage function of the rear seats to the new Burmester high-end 3D surround sound system, the new S-Class is said to be the true embodiment of a modern luxury sedan, complete with nothing but high-grade materials. It's also the first car in the world to dispense with conventional electric bulbs and exclusively use energy-saving LED technology both inside and outside.
Speaking of efficiency, the new Mercedes-Benz S 300 BlueTEC HYBRID burns only 4.4 litres of diesel per 100 kilometres. And this will soon be followed by the S 500 Plug-In HYBRID, the first S-Class to achieve under 4.0L/100km.
Prices and release dates will be announced later.
"Rather than being about safety or aesthetics, power or efficiency, comfort or dynamism, our aspirations were 'the best or nothing' in every respect. No other car stands for the Mercedes-Benz brand promise more than the S-Class," said Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars.
From the ENERGIZING massage function of the rear seats to the new Burmester high-end 3D surround sound system, the new S-Class is said to be the true embodiment of a modern luxury sedan, complete with nothing but high-grade materials. It's also the first car in the world to dispense with conventional electric bulbs and exclusively use energy-saving LED technology both inside and outside.
Speaking of efficiency, the new Mercedes-Benz S 300 BlueTEC HYBRID burns only 4.4 litres of diesel per 100 kilometres. And this will soon be followed by the S 500 Plug-In HYBRID, the first S-Class to achieve under 4.0L/100km.
Prices and release dates will be announced later.
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| Photo: Mercedes-Benz |