Rolls-Royce Motor Cars Limited has revealed the all-new Rolls-Royce Phantom today at the company's new manufacturing plant and head office at Goodwood in West Sussex, UK. It is just four and a half years since BMW Group became the custodians of the Rolls-Royce marque for automotive use, in July 1998, and committed to launch a new company, a new plant and a new motor car in January 2003.
Entirely new from the ground up, the Rolls-Royce Phantom captures the essence of the world's most famous car brand, interpreted in an utterly modern way. Influenced by the guiding principles of Sir Henry Royce, "Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it," the design and engineering teams began with a blank sheet of paper.
The result is a motor car which incorporates cutting edge engineering technology, unparalleled quality and the finest in hand-built craftsmanship. The Phantom has a light-weight aluminium space frame body, a V12 engine which develops tremendous power and torque and a style, inside and out, which is every inch a Rolls-Royce.
Designers immersed themselves in the heritage and design principles which had made Rolls-Royce world famous and found particular inspiration in the Phantom I and II models of the 1930s, the Silver Cloud of the 1950s and the Silver Shadow of the 1960s. Features like a long wheelbase, a short front overhang, a deep C-pillar, a long bonnet and a particular stance, which made these motor cars look as if they were lightly accelerating even at a standstill, were fundamental design elements and were incorporated into the new Phantom - quite apart from the famous grille and The Spirit of Ecstasy mascot.