The fact that it can be had for the same price as the previous generation car, 2.15 million yen (CAD$25,440; USD$18,870) in Japan, belies the reality that it is better in every way (price in Canada is CAD$29,990). Rising gasoline prices have also helped its sales progress, being that the new model is more fuel efficient despite offering dramatically improved performance.
 |
| The fact that the greatly improved new Prius can be had for the same price as the previous generation car is a strong selling point. (Photo: Toyota) |
Although Honda's tiny 2-seat Insight was first on sale in North America, the Prius was the first mass-produced gasoline-electric hybrid vehicle globally, and the only vehicle initially available that was large enough to be used day to day.
Speaking of larger interior capacities, look for the Lexus RX Hybrid to become available in the near future.