In the meantime, if the powers that be can get a handle on the brand's glaring quality issues, as well as find ways to make the dealer
group take better care of its customers so that it doesn't continue showing up near the bottom of the heap in owner satisfaction studies, then when new products arrive VW might just be competitive after all. Bernhard has his work cut out for him.
But more specifically Adrian Hallmark, Volkswagen of America's new 43 year old CEO, has got a lot of work cut out for him when he takes over operations on October 1, replacing Len Hunt who replaces Hallmark as director of sales for Bentley.
The brand seems to be doing better in Europe, where Pischetsrieder said VW AG is targeting more than five-million vehicles through the rest 2005 worldwide, including cars, vans and SUVs from its Audi, Skoda and SEAT brands. While appearing positive, he cautioned those in the Frankfurt crowd that such was "no grounds for euphoria."
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| VW needs to get a handle on its glaring quality issues, as well as find ways to make the dealer group take better care of its customers. (Photo: Volkswagen Canada) |
But more specifically Adrian Hallmark, Volkswagen of America's new 43 year old CEO, has got a lot of work cut out for him when he takes over operations on October 1, replacing Len Hunt who replaces Hallmark as director of sales for Bentley.
The brand seems to be doing better in Europe, where Pischetsrieder said VW AG is targeting more than five-million vehicles through the rest 2005 worldwide, including cars, vans and SUVs from its Audi, Skoda and SEAT brands. While appearing positive, he cautioned those in the Frankfurt crowd that such was "no grounds for euphoria."
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