The new 2017 Nissan TITAN and TITAN XD are attracting more millennials and their immediate preceding generation than many competitors. According to sales data provided by Strategic Vision, in fact, the average age of the TITAN owner is 3-4 years less than the industry average.
Nissan’s recently launched marketing campaign unsurprisingly takes direct aim at young consumers by adopting a less-than-serious tone than is typically seen in the average Ford or Chevrolet truck spot, for example. The following ad is a good example, as it makes the case that the 390 hp of the Nissan V8 Endurance engine are not lazy like some competitors.
Take a moment to check out our review of the 2017 Nissan TITAN and TITAN XD!