Sunday's TV spot ends in a cliffhanger that will be resolved in May in a Webisode at www.onstar.com. The Batman ad campaign has won several awards; most notably six Mobius Awards, a New York Festival Gold Medal, and a first place David Ogilvy Award for Consumer Durables.
"Like any good film, the new TV ads have plenty of action and romance," said Mike McEnaney, OnStar executive director of sales and services marketing. "The OnStar show is a great launching point for showcasing our new hands-free, voice-activated Personal Calling service."
"We are pleased to continue this successful and award-winning relationship with OnStar," said Joel Ehrlich, senior vice president, DC Comics Promotions and Advertising & Warner Bros. Consumer Products Promotions. "Be it roadside assistance or dating assistance, the dynamic duo of Batman and OnStar continue to offer safety, security and information to the citizens of Gotham-and beyond."