Kia Motors Corp. has a new president. Peter Schreyer, the gifted designer who will forever be associated with the gorgeous Audi TT, becomes the first foreigner to head all of the South Korean automaker's operations.
Since leaving the four-ringed logo in 2006, Schreyer has completely transformed the face of Kia, as evidenced by the new Forte and Optima.
"I thought I wanted to give Kia a character and a family feel... If you come to a country and you see a Kia, you should recognize it immediately, like you recognize a BMW or Mercedes immediately," he said in an interview with Reuters in March 2012.
Source: Reuters
Since leaving the four-ringed logo in 2006, Schreyer has completely transformed the face of Kia, as evidenced by the new Forte and Optima.
"I thought I wanted to give Kia a character and a family feel... If you come to a country and you see a Kia, you should recognize it immediately, like you recognize a BMW or Mercedes immediately," he said in an interview with Reuters in March 2012.
Source: Reuters