Porsche has recently decided that it will not be participating when the North American International Auto Show opens up its doors in Detroit this upcoming January.
According to Tony Fouladpour, Porsche's N.A. spokesperson, this decision was a simple question of good business sense. He said: "It was purely a business decision." He adds that only 290 Porsches were sold in Michigan last year while nearly 9,000 Californians bought one in 2006.
Porsche has decided that they will only be attending shows in areas when the brand is in high demand. This means that they plan to be present at shows in cities like Los Angeles, San Francisco, New York, Miami, Dallas and a few other smaller venues.
We in Montreal have experienced the absence of a manufacturer at our local auto show; Volvo twice decided to stay home. On the grand scheme of things, the Detroit Auto Show is still very influential and attracts worldwide interest from a new product standpoint. We have a hard time believing that this is a good move on Porsche's behalf.
photo:Philippe Champoux
According to Tony Fouladpour, Porsche's N.A. spokesperson, this decision was a simple question of good business sense. He said: "It was purely a business decision." He adds that only 290 Porsches were sold in Michigan last year while nearly 9,000 Californians bought one in 2006.
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Porsche has decided that they will only be attending shows in areas when the brand is in high demand. This means that they plan to be present at shows in cities like Los Angeles, San Francisco, New York, Miami, Dallas and a few other smaller venues.
We in Montreal have experienced the absence of a manufacturer at our local auto show; Volvo twice decided to stay home. On the grand scheme of things, the Detroit Auto Show is still very influential and attracts worldwide interest from a new product standpoint. We have a hard time believing that this is a good move on Porsche's behalf.
photo:Philippe Champoux