The Celta's first-year sales numbers are slightly higher than those of the greatly successful Chevrolet Corsa which inaugurated the fastest-growing automotive segment in Brazil, the "subcompact" segment of 1.0L engine cars. The fact that the Chevrolet Celta was launched in a now larger and fiercer segment flooded with new competitive entries from around the world underscores its appeal.
Between January and August of 2001, GM do Brasil sold 150,329 subcompact vehicles, an increase of 48% over the same period in 2000.
GM do Brasil, established in 1925, is comprised of manufacturing complexes at São Caetano do Sul, São José dos Campos, Mogi das Cruzes and Gravataí; two parts distribution centers at Sorocaba and Mogi das Cruzes; a Proving Ground at Indaiatuba, administrative offices at several locations and Banco General Motors in São Paulo. The company markets vehicles under the Chevrolet and GMC brands.
