Rolls Royce Adds Options and Increases Price on Phantom

Three new exterior colors are now available as a brochure option as opposed to custom-order for 2005, including Silver Mono,

The higher pricing won't slow sales: Rolls just delivered two Arctic White Phantoms to the 7-Star Burj Al Arab hotel. (Photo: Rolls Royce)

Platinum Mono, and Arctic White. To complement the exterior, Rolls Royce has added six new interior color schemes, which include Seashell Mono, Tan Mono, Light Grey Mono, Blue Grey Mono, Seashell and Black. These colors apply to the seating surfaces, roof liner, door panels, dashboards and carpets, ensuring perfect color coordination.

The aforementioned options, while pricey, do not arrive without impacting the car's overall base price. Rolls Royce has adjusted pricing in all markets, upping the list price of the Phantom by an average of 1.8 percent. Broken down, this makes up for a 1.2 percent increase to E323,700 for European markets, and a hefty 2.7 percent increase to $328,750 in the USA. The increase to Canadian market vehicles is marginal, a 0.9 percent increase to $474,000, up from $470,000. It's highly unlikely that the price increase will cause a Rolls Royce buyer to shop elsewhere, as buyers in this market are less price sensitive and more brand loyal than entry-level buyers.