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| The L Series shows off a European influenced interior, with fairly good build quality. Unfortunately, so do its competitors. (Photo: General Motors) |
Childers Arb stated that, "The sales are slowing down. In the part of the mid-sized market where the L series competes, the market is actually slowing a bit."
Despite incentives offered by GM on purchasing a new L series, like $4,300 cash back or interest free financing, the vehicle's inventories managed to reach a 160 day supply. This figure normally hovers around a 60 to 70 days during the spring buying season.
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| Developed on the Epsilon platform, that also carries the new Saab 9-3 sedan and upcoming 2004 Malibu and Malibu MAXX, the L-Series handles corners quite well. (Photo: Photo: General Motors) |
Since the introduction of the L series in 1999, the vehicle has achieved lower-than-expected sales. Its competition in the mid-size category includes such stellar sellers as the Toyota Camry, Honda Accord and Nissan Altima.
The Wilmington plant has the capability to produce 200,000 cars but is now being restructured because of low sales. Only 81,172 were purchased last year; a decrease of 17%.