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Scoop! 2010 iQ will be a Scion!

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Khatir Soltani
After a long stakeout (on a public street, of course) outside a top-secret Toyota facility, we caught a quick glimpse of Scion's upcoming New York Auto Show Concept. The "super-compact" hatchback, named iQ (same name as Toyota's version shown on the stock picture below), will debut as a Scion next week, and is expected to be sold here in the States and most surely in Canada as well, where the brand is in the launch phase.

2010 Scion iQ

The iQ, the first real competitor to the smart in North America, will likely be powered by a 1.5-liter engine, and will roll into US dealerships in the $15,000-range. Should we guess between $17,000 and $18,000 North of the border?

Although our pictures were snapped through open doors of a car carrier and the lighting was extremely limited and filtered, we were still able to capture several details that weren't supposed to be revealed until next week.

We find Scion's version of the IQ more stylish and appealing than Toyota's, with exaggerated fender flares, unique wheels and a new front fascia - as well as an interesting scoop-looking detail behind the front wheels. Would this be a show car look only?

2010 Scion iQ

Toyota iQ

photo:Brian Williams / Brenda Priddy & Company, Toyota Motor Company
Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada