"We expect our Sears online resource will prove just as popular a convenience with auto owners as it is with families purchasing major appliances, home theater, lawn tractors and treadmills," said Dennis Honan, vice president and general manager of Sears Customer Direct, which includes sears.com and specialty catalogs. "Savvy consumers frequently come into their local Sears store with their sears.com printout of side-by-side comparisons. Automotive is another category where sears.com can help consumers make fact-based decisions for important major purchases. This is the most recent example of how we are evolving sears.com, responding to customer demand."
Research reveals that sears.com already influences one out of 10 major appliance purchases in a Sears store — that's upwards of $500 million annually. And that's just appliances.
At http://www.sears.com/auto, auto owners also can find the services that Sears Auto Centers offer, such as alignments, brake service, wheel balancing, and more, and a list of what is included in each service. Auto enthusiasts are able to learn more about the brands and models Sears carries for wheels, brakes, shocks, struts, cartridges, maintenance items such as antifreeze, oil, oil filters and lighting, and auto accessories such as car top carriers, floor mats and air gauges.
The new sears.com "Automotive Advisor" section includes information on buying tips, maintenance information, safety and more. Included is a helpful list of definitions of automotive terminology, as well as most commonly asked questions. What is tire speed rating? Should I consider the speed rating when I purchase tires? On what axle do I place my new tires if only two are replaced? How often should I check my tire pressure? What are "cold cranking amps" in an auto battery and how are they important? What is a battery's reserve capacity? How do brakes work? How do I know if I need shocks and struts? Answers are now easily found on sears.com.