Six automakers rank among the top 100 most valuable global brands in 2015 according to Millward Brown.
Toyota leads the way, although its 30th place marks a four-spot drop from last year. Next is BMW at 34 (-2), followed by its domestic rival Mercedes-Benz at 43 (-1). Honda fell from 70th to 78th place, Ford leaped over four other brands to land in 80th place, and Nissan slid three ranks to 93.
Unsurprisingly, Apple, Google, and Microsoft occupy the top three spots in this ranking of the most valuable global brands, collectively accounting for $536 billion USD.
All sectors combined, global brand value increased 126% to $3.3 trillion USD from 2006-2015 including 14% this year alone.