Smart Fortwo Coupe and Cabrio Models to Be Available in Canada Beginning 2004

While the smart models offer high-end standard features and their price points low for a Mercedes-Benz dealership, $16,000 is quite high for the subcompact segment. Cars in the price range now include the award-winning

Although rich with high-end features, the smart brand is still going to be an expensive contender in the subcompact segment. (Photo: Mercedes-Benz Canada)

Mazda3, and just about every other entry-level compact - a much larger and more performance oriented segment than smart is targeting. With that in mind, Toyota, Hyundai and Kia offer cars closer to the smart's size that also deliver better performance with pricing starting about $3,000 less - albeit with fewer standard features and less fuel efficiency.

Mercedes-Benz Canada is not concerned though. The company's president and CEO, Marcus Breitschwerdt commented, "We decided to launch the current generation of fortwo smarts in Canada in response to strong consumer demand. Based on the success of the fortwo models around the world, it was the consensus that there is an unequivocal need for this type of intelligent,

"Based on the success of the fortwo models around the world, it was the consensus that there is an unequivocal need for this type of intelligent, fuel efficient mobility in Canada." (Photo: Mercedes-Benz Canada)

fuel efficient mobility in Canada." He added, "The advanced common rail diesel cdi technology lends itself perfectly to the demands of today's sophisticated driver who is looking for clean energy, performance and fuel economy. smart will become an integral part of our product and brand portfolio, and we will expand and complete the smart line up in the coming years with additional models including an SUV."

With the smart brand arriving in Canada soon, and other brands considering following Toyota's recent lead down market, the automaker's Canadian division introduced the subcompact Echo Hatchback late last year, the economy end of the market is heating up. smart, however, will be the only brand retailing microcars, which are considerably smaller than even Toyota's Echo Hatchback.