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Smart's clever little billboard campaign in Toronto

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Khatir Soltani
When you have an unusual car to sell, you can’t expect brisk sales numbers. On the other hand, your advertising agency can be a little more adventurous when it comes to publicity campaigns.

New smart fortwo advertising is popping up in various places in Toronto, but the brand’s ‘small is beautiful’ and ‘small is better’ taglines are fitting for the minuscule billboards that ad agency BBDO has placed on park lawns, telephone poles and building walls.

Great way to get noticed. We like.

Photo: I Believe in Advertising


Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 8 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada