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Star Mazda: Sponsors stay onboard despite gloomy economy

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Khatir Soltani
One would expect the smaller, development series such like the Star Mazda series to suffer from the ongoing worldwide economic crisis, but it is not the case.

After Mazda North America announced a five-year contract extension, it was the time for the series premier sponsor to do the same. Goodyear extended its participation with the Star Mazda series to the end of 2013.

Not only is the series "sponsor-secured", but its visibility is also going to increase. Station P-UNO Motorsports TV has announced it will broadcast Pro Mazda Series championship in Latin America for the next five years, starting with the 2009 season.

It is often heard that visibility equals money. If true, than the Star Mazda Championship is obviously on a good road.

With the sports car industry currently trying to figure how much the economic crisis will affect them, the development Star Mazda Series has the benefit to allow itself to breath for a while.
photo:Star Mazda Series
Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
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