Customers looking for a new vehicle have rated Subaru's website highest in satisfaction, according to a recent J.D. Power and Associates survey. Now in its third year, the Canadian Manufacturer Web Site Evaluation Study seeks to examine websites from the point of view of a consumer who intends to purchase a vehicle in the next 12 months.
Four factors contribute to overall satisfaction in the survey- information and content, ease of navigation, appearance and loading speed. Websites are rated on a scale of 1 to 1000, with the Japanese AWD guru's website ranked at 840 points for first. Kia and Volvo come in at a close second, with 835 points. The results are based on over 3,600 survey respondents.
Despite Subaru's results, overall satisfaction with manufacturer sites is down for the past two years- though re-designed sites tended to improve ratings. Interestingly, the fifty-plus shopper is the most likely to be dissatisfied, though they make up almost half of new car buyers and are often the most affluent.
Adrian Chung, manager of automotive syndicated research at J.D. Power and Associates, comments "Subaru, in particular, recently completed a total redesign of its Web site, which has played a notable role in their overall performance improvement since 2007. Most features on manufacturer Web sites are aimed at shoppers younger than 30 years old, who are most comfortable shopping online but represent only12 percent of new-vehicle purchases. Manufacturers stand to benefit by adjusting their websites to also meet the expectations of new-vehicle shoppers older than 50, who tend to be more critical of websites but are far more likely to purchase a vehicle."
Head to www.subaru.ca for a look.
Four factors contribute to overall satisfaction in the survey- information and content, ease of navigation, appearance and loading speed. Websites are rated on a scale of 1 to 1000, with the Japanese AWD guru's website ranked at 840 points for first. Kia and Volvo come in at a close second, with 835 points. The results are based on over 3,600 survey respondents.
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Despite Subaru's results, overall satisfaction with manufacturer sites is down for the past two years- though re-designed sites tended to improve ratings. Interestingly, the fifty-plus shopper is the most likely to be dissatisfied, though they make up almost half of new car buyers and are often the most affluent.
Adrian Chung, manager of automotive syndicated research at J.D. Power and Associates, comments "Subaru, in particular, recently completed a total redesign of its Web site, which has played a notable role in their overall performance improvement since 2007. Most features on manufacturer Web sites are aimed at shoppers younger than 30 years old, who are most comfortable shopping online but represent only12 percent of new-vehicle purchases. Manufacturers stand to benefit by adjusting their websites to also meet the expectations of new-vehicle shoppers older than 50, who tend to be more critical of websites but are far more likely to purchase a vehicle."
Head to www.subaru.ca for a look.