The Grand Am model that the G6 is replacing is currently popular among women, and GM has hopes of increasing its reach. Oprah is an ideal demographic for the new car, added Richter. "But we had to make it exceptional, something no other car company could replicate, emulate or surpass with her show. I think we just pulled it off."
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| The G6 models given away are well equipped to the tune of $28,000, with OnStar and XM Satellite Radio included. (Photo: General Motors of Canada) |
According to an Automotive News story, it took Pontiac and its African American advertising agency partner, Vigilante of New York City, one year to put the publicity event together.
The G6 models given away are well equipped to the tune of $28,000, with OnStar and XM Satellite Radio included. Each customer also has the opportunity to customize their new G6, through a Pontiac program.
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| The G6 is the first Pontiac to get the full Bob Lutz treatment, the product czar GM lured out of retirement after years of service for Chrysler Group. (Photo: General Motors of Canada) |
What the lucky winners most likely couldn't have known prior to taking delivery of their new cars, is that the G6 is the first Pontiac to get the full Bob Lutz treatment, the product czar GM lured out of retirement after years of service for Chrysler Group, who upon starting promised to whip the General back into shape. Its interior quality has gone from one of the least inspired in its segment, to one of the best. Driving dynamics will no doubt be better too.
So how did Oprah set up the audience? At the beginning of the show she called eleven fans out of the audience to the front stage, and presented them with the new car. When the cheering finally settled down and the prize winners regained their collective breath, the popular host had gift boxes passed out to the entire audience, and told the crowd that one of the boxes contained a set of keys for the twelfth and final car. When the members of the audience saw that they had won a car too, shrieks of joy permeated the theater.