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Alex Law
''You're famous not only for not reading or sending e-mail,'' I said to the 70-year-old executive, ''but also for not listening to or leaving voicemail. Given your apparent disregard for technologies as established as that, do you think you're the right person to be judging the value of new technology?''

Lutz agreed that his aversion to some technologies (though apparently not anything that he helps him go fast) was a very fair point, and was indeed something he considered all the time. Executives inside GM tell me he's very good about that, by the way, and is more receptive to opposing views than most senior management.

Having said that, a few days later Lutz went on to make optional the technology (Bluetooth connectivity) in the car (the Cadillac XLR roadster) that he had asked me my opinion on. For what it's worth, I told him I thought it should be standard equipment to make the car attractive to future buyers, since connectivity is THE hottest future technology on the market.

It does not surprise me that Lutz took a pass, since there is serious backlash building against technology in cars, even the expensive ones like Cadillac, whose buyers used to demand more equipment than anyone else.

Consider the current situation with the BMW 745, whose iDrive system is attracting staunch criticism from many car reviewers in the media, whom at this point greatly outnumber actual buyers of the brand new and utterly fabulous model.

Alex Law
Alex Law
Automotive expert