Two models, one spirit: driving experience taken to the maximum sensory levels
The new advertising campaign “More power to your senses” will be rolled out in different media in the coming months, with particular attention to digital media and is further reinforced by a distinctive red graphic marking that simultaneously divides and unites the two cars. The Abarth 500C and Abarth Punto Evo offer a unique and unrepeatable driving experience that transcends the idea that a product is something simply to be used, taking you into the realms of powerful emotion. Normally, when you use an object you do not think about how it was made or why it was made in a certain way, you simply use it. This does not happen with an Abarth. An Abarth reminds you in every detail and at every moment that it was built with but one purpose: performance. Each of its components expresses its vocation: its incisive engine sound, the noise of its wheels on the asphalt, its attractive design, its race-tuned suspension and acceleration worthy of an out-and-out sports car.
With an Abarth the perception of driving is increased and amplified to the maximum.
The perception you receive from an Abarth Punto Evo, in particular, is guaranteed by the 165 HP delivered by a MultiAir engine with enhanced power level to guarantee even more driving performance and adrenaline: all in all, the new car represents Abarth empowerment taken to its highest levels. The Abarth 500C perception combines all the sensations of sports driving with those produced by the panoramic opening hood which accentuates your perception of the surrounding environment, the wind in your hair and the sound of 140 HP under the bonnet. Driving is even sportier thanks to steering wheel gearchanges.
These two models may be very different but they share a single spirit, the sporting spirit of the Abarth scorpion logo, which has proved itself capable of awakening the passion of thousands of motorists with a taste for challenge, speed and Italian style.
The new advertising campaign “More power to your senses” will be rolled out in different media in the coming months, with particular attention to digital media and is further reinforced by a distinctive red graphic marking that simultaneously divides and unites the two cars. The Abarth 500C and Abarth Punto Evo offer a unique and unrepeatable driving experience that transcends the idea that a product is something simply to be used, taking you into the realms of powerful emotion. Normally, when you use an object you do not think about how it was made or why it was made in a certain way, you simply use it. This does not happen with an Abarth. An Abarth reminds you in every detail and at every moment that it was built with but one purpose: performance. Each of its components expresses its vocation: its incisive engine sound, the noise of its wheels on the asphalt, its attractive design, its race-tuned suspension and acceleration worthy of an out-and-out sports car.
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| Abarth 500C (Photo: Abarth) |
With an Abarth the perception of driving is increased and amplified to the maximum.
The perception you receive from an Abarth Punto Evo, in particular, is guaranteed by the 165 HP delivered by a MultiAir engine with enhanced power level to guarantee even more driving performance and adrenaline: all in all, the new car represents Abarth empowerment taken to its highest levels. The Abarth 500C perception combines all the sensations of sports driving with those produced by the panoramic opening hood which accentuates your perception of the surrounding environment, the wind in your hair and the sound of 140 HP under the bonnet. Driving is even sportier thanks to steering wheel gearchanges.
These two models may be very different but they share a single spirit, the sporting spirit of the Abarth scorpion logo, which has proved itself capable of awakening the passion of thousands of motorists with a taste for challenge, speed and Italian style.