Quebecers are also the ones who spurn trucks the most. Ford's F-Series, the overall best-selling vehicle in the country last year, was as low as the 7th place on the Quebec sales charts for 2006.
As if they are trying to balance the equation, Ontario and British Colombia rely almost equally on trucks and cars. Still, they remain more fond of cars, with a ratio of 54/46 in Ontario and 52/48 in B.C.
Domestic vs imported
Logic says that "pickup trucks" equal "domestic products". That's why, in the Prairies, North American manufacturers are favored over foreign makes (in a 67% proportion).
Ontarians also like domestic brands, but in a smaller proportion (56% in 2006).
As you've probably guessed, Quebec consumers prefer imported brands. It has been so the last six years, including 2006 (58%). Actually, last year, they bought 54 more vehicles from Japan alone (166,674) than from the Big Three combined!
A first in B.C.
Up until 2006, Quebec was the only Canadian province to buy more imported vehicles than domestic ones. But another province did so last year: British Colombia.
Indeed, the Western province posted a foreign/domestic sales ratio of 53/47. The previous year, the score was extremely tight: 50.4% for domestic vehicles and 49.6% for imported vehicles.
Finally, B.C. is the province that buys the most European vehicles: 9% of total sales compared to a national average of 6%. British Columbians can brag about purchasing more Mercedes-Benzes, BMWs and Porsches than the rest of Canada. Maybe because they're richer than the majority...
As if they are trying to balance the equation, Ontario and British Colombia rely almost equally on trucks and cars. Still, they remain more fond of cars, with a ratio of 54/46 in Ontario and 52/48 in B.C.
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| Mazda3 |
Domestic vs imported
Logic says that "pickup trucks" equal "domestic products". That's why, in the Prairies, North American manufacturers are favored over foreign makes (in a 67% proportion).
Ontarians also like domestic brands, but in a smaller proportion (56% in 2006).
As you've probably guessed, Quebec consumers prefer imported brands. It has been so the last six years, including 2006 (58%). Actually, last year, they bought 54 more vehicles from Japan alone (166,674) than from the Big Three combined!
A first in B.C.
Up until 2006, Quebec was the only Canadian province to buy more imported vehicles than domestic ones. But another province did so last year: British Colombia.
Indeed, the Western province posted a foreign/domestic sales ratio of 53/47. The previous year, the score was extremely tight: 50.4% for domestic vehicles and 49.6% for imported vehicles.
Finally, B.C. is the province that buys the most European vehicles: 9% of total sales compared to a national average of 6%. British Columbians can brag about purchasing more Mercedes-Benzes, BMWs and Porsches than the rest of Canada. Maybe because they're richer than the majority...
 |
| Mercedes-Benz B-Class |