As reported by Ford
With its global launch near, the all-new Ford Focus takes on the role of official vehicle for the 2011 International CES, considered the largest technology trade show in the world.
The tech-packed Focus is a perfect match for CES, which runs from Jan. 6-9 in Las Vegas. As the official car, Focus will have a prominent presence during the show, including more product-specific signage, displays, demonstrations and materials. Focus follows in the footsteps of the 2010 Ford Taurus, which was the official car at the 2010 CES held earlier this year.
"The all-new Focus harnesses the best of what Ford Motor Company has to offer, delivering class-leading features and technologies as well as an expected 40 mpg," said Ken Czubay, vice president, U.S. Marketing, Sales and Service, Ford Motor Company. "We're excited for Focus to reach dealers in North America and Europe in early 2011 and want to share that excitement and the unprecedented level of technology Focus has to offer with the global consumer electronics industry – an increasingly important influence on new vehicles."
The new Focus will share the spotlight at CES with Ford President and CEO Alan Mulally, who will deliver a keynote address at the trade show for the third consecutive year. Further upping the ante at CES, Ford is also increasing its display's floor space fourfold for the 2011 show and expects to have more than twenty vehicles on display throughout the event.
"We welcome Ford, Alan Mulally and the new Focus to the 2011 International CES," said Gary Shapiro, president and CEO of the Consumer Electronics Association (CEA), producer of the International CES. "Vehicles such as the Focus are built with the latest technologies that address consumer demand for on-the-go innovations."
Chockfull of tech
Studies by the Consumer Electronics Association (CEA) show that as many as 77 million adults make up the so-called technology enthusiast drivers population, more than half of whom express the desire for a connected communications and information system in their vehicles.
With its global launch near, the all-new Ford Focus takes on the role of official vehicle for the 2011 International CES, considered the largest technology trade show in the world.
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| Photo: Ford |
The tech-packed Focus is a perfect match for CES, which runs from Jan. 6-9 in Las Vegas. As the official car, Focus will have a prominent presence during the show, including more product-specific signage, displays, demonstrations and materials. Focus follows in the footsteps of the 2010 Ford Taurus, which was the official car at the 2010 CES held earlier this year.
"The all-new Focus harnesses the best of what Ford Motor Company has to offer, delivering class-leading features and technologies as well as an expected 40 mpg," said Ken Czubay, vice president, U.S. Marketing, Sales and Service, Ford Motor Company. "We're excited for Focus to reach dealers in North America and Europe in early 2011 and want to share that excitement and the unprecedented level of technology Focus has to offer with the global consumer electronics industry – an increasingly important influence on new vehicles."
The new Focus will share the spotlight at CES with Ford President and CEO Alan Mulally, who will deliver a keynote address at the trade show for the third consecutive year. Further upping the ante at CES, Ford is also increasing its display's floor space fourfold for the 2011 show and expects to have more than twenty vehicles on display throughout the event.
"We welcome Ford, Alan Mulally and the new Focus to the 2011 International CES," said Gary Shapiro, president and CEO of the Consumer Electronics Association (CEA), producer of the International CES. "Vehicles such as the Focus are built with the latest technologies that address consumer demand for on-the-go innovations."
Chockfull of tech
Studies by the Consumer Electronics Association (CEA) show that as many as 77 million adults make up the so-called technology enthusiast drivers population, more than half of whom express the desire for a connected communications and information system in their vehicles.
 |
| Photo: Ford |