A world survey by Dupont, a leader in automotive coatings, reveals that silver is still the preferred colour choice of car buyers at 26 percent. Black comes in second at 24 percent, while grey and white are tied for third place at 16 percent.
In North America, white/white pearl retained its lead for the fourth year in a row, with a 21-percent popularity share, followed by black and silver at 18 and 17 percent, respectively. Black/black effect leads the compact/sport and luxury/luxury SUV categories across the continent, although silver leads by just one percentage point over black/black effect when it comes to midsize/crossover utility vehicle.
In just about every part of the globe, black and silver dominate the colour choices of buyers. However, in countries like Japan, India, Russia and South Africa, white is more popular, followed by silver and various shades of black.
The top 10 global vehicle colours in 2010 are as follows:
1. Silver – 26%
2. Black/Black Effect – 24%
3. White/White Pearl and Grey – 16% (tie)
5. Red – 6%
6. Blue – 5%
7. Brown/Beige – 3%
8. Green – 2%
9. Yellow/Gold – 1%
10. Others – <1%
Source: Dupont
In North America, white/white pearl retained its lead for the fourth year in a row, with a 21-percent popularity share, followed by black and silver at 18 and 17 percent, respectively. Black/black effect leads the compact/sport and luxury/luxury SUV categories across the continent, although silver leads by just one percentage point over black/black effect when it comes to midsize/crossover utility vehicle.
In just about every part of the globe, black and silver dominate the colour choices of buyers. However, in countries like Japan, India, Russia and South Africa, white is more popular, followed by silver and various shades of black.
The top 10 global vehicle colours in 2010 are as follows:
1. Silver – 26%
2. Black/Black Effect – 24%
3. White/White Pearl and Grey – 16% (tie)
5. Red – 6%
6. Blue – 5%
7. Brown/Beige – 3%
8. Green – 2%
9. Yellow/Gold – 1%
10. Others – <1%
Source: Dupont