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13 Amazing Oldsmobile Concepts

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Daniel Rufiange
Oldsmobile was founded in 1897 by Ransom Eli Olds

7 -1967 Oldsmobile Thor Concept

If you’re familiar with the Toronado model that Oldsmobile debuted in 1966. You’ll recognize some of in this design study that was commissioned from Ghia by Oldsmobile design head Bill Mitchell. This piece was the creation of the celebrated Giorgetto Giugiaro. The study was to lead the way to a second generation of the Toronado. Trouble was, Bill Mitchell didn’t like it.

Oldsmobile Thor Concept
Oldsmobile Thor Concept | Photo: Oldsmobile

8 - 1977 Oldsmobile Toronado XSR Concept

The Toronado did continue on, but by the time it was a decade old, it had largely lost its panache. In 1977, convertible models had disappeared from the landscape at General Motors, but Oldsmobile got the idea to develop a version with a partially open roof, the famous T-Top.

Oldsmobile Toronado XSR Concept
Oldsmobile Toronado XSR Concept | Photo: Oldsmobile
Daniel Rufiange
Daniel Rufiange
Automotive expert
  • Over 17 years' experience as an automotive journalist
  • More than 75 test drives in the past year
  • Participation in over 250 new vehicle launches in the presence of the brand's technical specialists