Toyota at Geneva: Three New Vehicles

Toyota's upscale brand, Lexus, will also debuting its top of the line LS sedan

Lexus' new LS 460 should wow Geneva show-goers. (Photo: Lexus Canada)

at Geneva in full technical detail, filling in the outline at the car's initial launch at this year's NAIAS which took place in early January.  It will be interesting to see how the sophisticated luxury sedan is received in this hotbed of European luxury vehicles. The previous LS never managed to get much of a following in Europe, but this new version, sporting a powerful new V8, class-leading 8-speed automatic transmission and Maybach-like rear seat ottomans in top-line long-wheelbase guise, stands a much greater chance of wooing picky Euro luxury buyers who traditionally purchase German brands such as BMW and Mercedes-Benz. Japanese carmakers have made tremendous in-roads at the lower end of the market, however, so it's only a matter of time before its luxury brands experience similar success to what they enjoy in North America.